Archive for the ‘Articles’ Category

Google Gone – What If Google Didn’t Exist?

What To Do With Google Gone

If Google Didn’t Exist Would It Change What You Are Doing Online?

Monday morning and you are up out of bed, exercises done, breakfasted and into your office to start another busy week.  You boot up your computer only to find that your home page, that was once the easy to load page owned by Google, says:

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Empower Network – Gosh We Crashed Their Server!

Empower Network

– What Is This New Buzz On The Internet

There has been a lot of buzz in the internet world about the new viral blogging system Empower Network by David Wood and David Sharp.

So what is Empower Network? It is the brainchild of David Wood and David Sharpe two leaders in the Internet Marketing World. The system is a viral blogging platform with the potential to lead the word in viral blogging.

These two successful entrepreneurs, who are well respected in internet marketing, created this platform for ordinary people to help them succeed online. What you get is your own blog on this platform and you are therefore linked in to the internet’s widest searched, highly optimised and highly ranked blogging platform. You are able to leverage the power of this platform to sell, promote or just get information out there on any product or opportunity. (more…)

4 Reasons to Stay Away From a Bad System

Most likely, one your motivations as to why you went into an online business, or you’ve decided to be a virtual worker,  is to be able to create your own lifestyle. You neither like to have a 9-5 job nor to arrange your family and social lives around your work. In short, you want to have full control of your time.

This won’t be possible, however, if you don’t have a good system in place. To be able to leverage your time, you should have a system that works for you. Otherwise, you’ll surely experience these: (more…)

The Four P’s of Marketing Mix

The term marketing mix is referred to the mixing of different formulas by a marketer to present a product or a brand to the consumer. The Four P’s of the marketing mix are termed as the four major elements of a marketing mix used by the marketer to produce the perfect way of marketing a brand. They are as follows: (more…)

Online Marketing

Online marketing is also known as Internet marketing, web marketing, e-marketing or search marketing. It is the kind of marketing which promotes products over the internet. It is the easiest and most accessible way of choosing a product. It is a very broad area of marketing as it not only covers advertising on the internet or web-advertising, but also consists of marketing through email and wireless media. (more…)

Marketing Across Cultures

Marketing is an important function of any Home Based Business. Depending on what niche your business is in, and whether or not you are undertaking online or offline marketing, it is of the utmost importance to consider the culture of the market and country you are targeting. What works in one country may be found to be irrelevant or offensive in another. How you talk to Entrepreneurs in different cultures can make or break your business. (more…)

Branding

We start with the word “Brand”. What does it mean? Why is it there? Why is it so important in our daily life routine? Brand in its easiest definition an identity or name of a product by which we recognize it or we describe a certain product by its domain or its individuality. (more…)

5 Things Every Marketer Should Know About Advertising

Network marketing has come of age. One of the pitfalls of not getting the best network marketing online training is you may end up confusing marketing with advertising and vice-versa. However, these are two different concepts. For you to effectively promote or sell a product and service, you should have a good understanding of both. This article lists what you should know about advertising in relation to marketing.  (more…)

Why You Should Limit The Use of Capitalisation in Your Web Copy

There are two reasons why CAPITAL LETTERS are harder to read. 

First we learn to read and write as children using small letters first.

Secondly small letters have shape; ie they have ascenders (as in b) and descenders (as in p) and some have neither. therefore small letters vary in shape. (more…)

Copywriting – Why You Need to Develop Your Skills

 So what is Copywriting?  Basically it is a style of writing used to market services, ideas and products.  It is a persuasive style of writing with the objective of capturing interest, appealing to human emotion and it is intended to elicit a specific action or reaction. We are bombarded daily with this style of writing.  Pick up a paper, read a magazine and surf the web and you will find copywriting trying to target you and attract you to a service or product. (more…)