Online marketing is also known as Internet marketing, web marketing, e-marketing or search marketing. It is the kind of marketing which promotes products over the internet. It is the easiest and most accessible way of choosing a product. It is a very broad area of marketing as it not only covers advertising on the internet or web-advertising, but also consists of marketing through email and wireless media.It has four basic steps.

1. First of all there has to be a design of the product that has to be placed online.
2. Secondly there has to be placement or development, this refers to have a web-space where you place your product design.
3. Then comes advertising it in a way where the consumers ‘click’ on your advertisement, in other words where the consumer gets attracted to your brand.
4. In the end comes ‘sales’. ‘Sales’ is the percentage of the product sold over the Internet or online.

Online marketing is based on different groups of businesses. They mainly are:

• E-commerce,
• Affiliation marketing,
• Local Internet marketing,
• Lead based websites.

E-commerce is a medium where the goods are sold directly to the consumers. Affiliate marketing is such when two groups of people benefit from each other where the product owner is one and the other sells it in a way that both businesses benefit from it. Local internet marketing uses tools which leads them to targeted sales promotions. Whereas Lead based websites are such where the webpage generates business or its value by getting sales leads from other websites.

There are many advantages of internet marketing with one of its main benefits being its low-cost. Through this marketing the product or the brand is reached to the consumers at minimal costs. A wider range of interested consumers are reached in the smallest of budgets. Awareness of the product increases worldwide. As the Internet is easily accessible worldwide it has a huge impact on the consumers all over the world. The products therefore are easily accessible to the consumers.